Beautiful golden, sandy beach, almost deserted in winter, very animated in summer. Agadir beach is overlooked by a hill with the old ruined Kashbah. There are three words in white on the slope meaning: God, King and Country.
Agadir is a favourite tourist destination. So it is no wonder that when the city had to be rebuilt after the earthquake it was the needs of tourists which more than any other thing made the street wide and straight, houses low and minimalistic and which placed hotels between the city and the beach.
Some people hate Agadir because it is not Moroccan enough, while others find it very attractive because it is universal, an easy place, not much different from home.
True to say Agadir might not be all that spectacular. And not all that oriental, either. But as soon as you're down on the beach, it is easy for anyone to really enjoy life.
The beach is simply spectacular. It is clean, long, wide and there is a continuous breeze coming in from the Atlantic which makes it a pleasant place all through the day. The only drawbacks are the undercurrents, which can be strong and dangerous.
Although the beach stretches to the south as far as the eye can reach you can only walk for about an hour. There you are stopped as the King has his summer palace close to the beach. For security reasons no one is allowed to walk on.
The resort hotels each have their own private beach with parasols and sun beds. If you have a city hotel there are so called ‘ beach clubs’. These are fenced in places with a restaurants, sunbeds etc where you can sit ‘one next to another’ enjoying the sun. We went to ‘Palm Beach’ (no palms) whose entrance is in between Hotel Agadir Beach Club and Club Med. The restaurant has ‘beach prices’ so they overcharge slightly. Sunbeds and parasol are for rent at: 20 dirham (2 euro). I am not very fond of these types of holidays therefore I stayed in Agadir for a short time, took the bus and went further a field.